"I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour," I aim to create something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one's own instincts: my take on fashion is all about personality."

 

Isabel Marant.